Content & marketing
Pillars in, a rotating schedule out — so no single topic eats the whole month.
Week 1
Monday · How-to post
How to get started with ai tools
Pillar: ai tools
Wednesday · Short video
Freelancing: the 5 mistakes to avoid
Pillar: freelancing
Friday · Case study
A real example of productivity systems working
Pillar: productivity systems
Week 2
Monday · List post
Ai tools tools worth paying for
Pillar: ai tools
Wednesday · Opinion piece
Why most advice about freelancing fails
Pillar: freelancing
Friday · Q&A
Answering your questions on productivity systems
Pillar: productivity systems
Week 3
Monday · How-to post
How to get started with ai tools
Pillar: ai tools
Wednesday · Short video
Freelancing: the 5 mistakes to avoid
Pillar: freelancing
Friday · Case study
A real example of productivity systems working
Pillar: productivity systems
Week 4
Monday · List post
Ai tools tools worth paying for
Pillar: ai tools
Wednesday · Opinion piece
Why most advice about freelancing fails
Pillar: freelancing
Friday · Q&A
Answering your questions on productivity systems
Pillar: productivity systems
The failure mode of content planning is not running out of ideas, it is publishing five variations of the same idea in a row and calling it a strategy. Rotating pillars and formats keeps a feed varied without needing a new brainstorm every Monday.
Cadence matters more than volume. Two posts a week you can sustain for six months beat five a week for three weeks, because most channels only compound once an audience knows roughly when to expect you.
Titles here are working titles — deliberately plain scaffolding you rewrite once the piece exists. The value is in the slot being filled and assigned to a pillar, not in the wording.